Controlling Cash Flow For Small Fashion Businesses -Part 2

  Cash flow is essential to the survival of a business – arguably more so than profit in the short term. Profit may be essential in the longer-term,

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Funny and Interesting Facts About Fashion

  These are some funny and interesting facts about fashion that I have heard. Napoleon Bonaparte ordered for buttons to be attached to the jacket sleeves so as

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5 Reasons Why Networking Is Great For Business

  Networking is a great for business. It should be something you do on a consistent basis. I manage a Meet-up group called NYC Fashion Entrepreneurs.  Yesterday we

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Fashion Marketing and Promotion

Promotion is what you think of when you hear the words Fashion Marketing.  There are so many ways to get your story out these days with the advent

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Fashion Marketing and Place (Methods of Distribution)

According to The Economic Times: “Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user.

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Fashion Marketing and Price

Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of

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Fashion Marketing and Product Development

How does marketing effect product development?  According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily

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Marketing and The Fashion Industry

Marketing in the fashion industry is the action or business of promoting and selling products or services.  In the classroom students are taught  the 4P’s of marketing; product,

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50 Famous Fashion Quotes

  50 Famous Fashion Quotes: As Seen on Harpers Bazaar website.   “One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld “Before you leave the house,

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3 Tips To Taking Care of Your Customers.

“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam

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