Does Your Website Homepage Grab a Users Attention?

    Does your homepage grab your users attention?  Fashion brands are using the web and mobile to generate business sales in increasing numbers.  In fact the biggest

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10 Tips From Some of The Worlds Top Salespeople

I love quotes!  Nuggets of information that are very inspiring.  Here are 10 tips from some of the worlds top salespeople.  Some of whom you already know. I

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The Pursuit of Excellence In Your Fashion Business

Perfectionists strive for impossible goals. Pursuers of excellence enjoy meeting high standards that are within reach.  Should we strive for excellence in our businesses?  Of course but with

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10 Traits of a Top Fashion Industry Salesperson

  I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive.  In fact many

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How To Find Customers and Increase Sales

  Selling is one of the most important skills an Entrepreneur will ever develop.  Even though selling is a critical skill most entrepreneurs avoid it like the plague.

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How Some Fashion Designers Have Created Buzz

  Have you ever noticed how fashion designers use unique ads and promotions to create buzz?  You sometimes even think they are a bit odd, but the fashion

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Advantages of Having a Niche Fashion Business

  I spoke with a client today who was questioning whether it was preferable to go after a niche fashion business or should she have a broader product

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5 Ways To Improve Your Online Visual Fashion Merchandising

  Online merchandising is about how you present your products, both individually and collectively. It’s also about how you promote products and other offers. Some aspects of merchandising

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The 15 Most Influential Style Icons of All Time

    Who are the most influential style icons of all time?  Or at least modern times. (I think we can eliminate people like Marie Antoinette and Cleopatra).

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How An Item Can Drive Your Fashion Business.

  There are many cases in history where an iconic item can help launch and build a brand. There is the classic Chanel bag introduced in 1955.  A

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