Delegating and Outsourcing Can Be Key To Growing Your Business

  Being a small business owner can sometimes be quite overwhelming.  There is so much to do and not enough time to do it.  Sometimes you are a

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Make Sure Your Fashion Brand Is Awesome!

Make sure your fashion brand is awesome if you want to create a great business.  Mediocre or even just ok doesn’t cut it anymore.  It used to be

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What is a ‘brand experience’?

What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact

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Using Social Media To Marketing Your Fashion Business

  Using social media to market your fashion business is very effective.  However how should you use social media?  Using it just for the sake of using it

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What Is The Difference Between Marketing And Sales?

The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to

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Trend Services And The Design Process

Designers are working hard on their fall collections.  But before they start designing the first step is researching in order to come up with inspiration for their line.

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Ready, Fire, Aim And The Fashion Entrepreneur

  “Ready, Fire, Aim” is the title of a book by Michael Masterson.  Traditionally the term is ready, aim, fire.  Ready was where you prepared, aim is where

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15 Quotes For Entrepreneurs

  Here I am in my quote mode again.  Forgive me…I just love a good quote.  They are pearls of wisdom that just inspire me.  Here are 15

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