Create Raving Fans For Your Fashion Brand

  As a brand owner you should always seek to create raving fans for your fashion brand.  A raving fan is someone who is so devoted to your company

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Why You Should Sell Your Fashion Line From Your Website

  There are many reasons  why you should sell your fashion line from your website.  Let’s face it on line sales continue to grow at a significant rate.

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Should You Be Your Own Fashion Brands Ambassador?

  Should You Be Your Own Fashion Brands Ambassador?  In retail, there is the belief that buyers and higher-ups should work on the floor at least once a

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There Is Power In Focus For Fashion Entrepreneurs

  There is power in focus for fashion entrepreneurs because a lack of focus leads to scattered resources.  Focus involves the ability to pay attention to things that will

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When Should a New Fashion Brand Start a PR Campaign?

  When should a new fashion brand start a PR campaign?  This is a question that comes up with a lot of my start up clients.  While there

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Are Your Customers Fed Up With Bland, Boring Department Store Assortments?

  Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on

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Is Your Website Too Confusing!

Is Your Website Too Confusing!  Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?

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What Can We Learn From Moncler?

What Can We Learn From Moncler?  We  know that the fashion industry is very competitive.  We also know that business in general is tough because we read the

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Is Private Label a Good Way to Grow a Fashion Business

  Private label is when you produce product for a retailer or another brand under their name rather than your own brand name.  Usually the margins on this business

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5 Tips For How To Have An Awesome Trunk Show

  I like to write about things my fashion entrepreneurs ask about.  This week I was asked about how to have an awesome trunk show.    Typically a

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