5 Ways To Use PR To Build Your Fashion Brand

These days it is all about branding.  Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a

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The Fashion Industry Is Not For The Faint Hearted

The fashion industry is not for the faint hearted.  Let’s face it.  It is a tough business.  Stores are having a hard time being profitable.  Collections are struggling

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