My new favorite company is Amazon.
And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me of the quote by Robert Kennedy “Some men see things as they are, and ask why. I dream of things that never were, and ask why not?”. Except in Amazon’s case they don’t ask “can it be done?”, but “how fast can it be done?”
They ship so fast that it is amazing. I usually receive my purchases in one to two days. When other companies quote 5-7 days shipping, which is more common, I am un-impressed. Imagine how we’ll feel when their drones start delivering in hours instead of days?
But what does this have to do with us?
Well, they are taking the fashion industry by storm! When long standing companies like The Limited are struggling just to stay in business, Amazon is growing daily. According to Marketplace.org, “The equity research firm Cowen and Company estimates that Amazon’s share of the apparel and accessory market last year was 6.6 percent and will keep climbing.”
But it gets even better.
Did you see their new Amazon Go concept? It’s truly amazing. According to Amazon.com, “Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout.”
I can’t wait till they open a store in my neighborhood.
It goes to show you that no matter how bad business is, someone is successful. And the ones that are successful are the ones that think outside the box and do what it takes to amaze and delight their customers.
Do you remember how the White Witch tricked Edmund in the Chronicles of Narnia? That amazing experience brought him under her spell without a whimper.
So, here’s a thought for you.
What are you doing to amaze and delight your customers?
Hit reply and share with me what you’re doing.
I would love to hear your strategies.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!