Introduction to Fashion MarketingImportance of Marketing in the Fashion IndustryIn the dynamic world of fashion, marketing plays a pivotal role in driving brand success and connecting with target
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What The Heck Is an NFT and How Can I Use It In My Fashion Business?
An NFT is a Non-fungible Token. How’s that for an explanation that doesn’t explain anything? What is a non-fungible token? According to Investopedia: “Non-fungible tokens (NFTs) are cryptographic
Why Google Analytics Is Important For Your Fashion Business
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
Fashion Business Start Ups – Tip Number Eight
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even
Fashion Business Start Ups – Tip Number Seven
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You
5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website. Either they are just starting out or do not know where to begin.
Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business? Snapchat has been one of the top
Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion? It is as if they
Should You Pay to Send Traffic to Your Website?
OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths of Lake Michigan. At