Cyber Monday is better than Black Friday…at least that is what my 23 year old daughter told me. The three reasons she gave is…1. No lines…2. You don’t have to leave your house..3. The deals are just as good and most companies give free shipping. She loves on line shopping and so does her friends. They can spend time on each site thinking about what they want and do not have to make a decision right then and there, like in a store. She feels she makes better decisions and can plan her spending before she commits.
“Retailers are rolling out online deals on so-called “Cyber Monday.” But now that shoppers are online all the time anyway, the 10-year-old shopping holiday is losing some of its luster. Still, Monday is expected to be the biggest online shopping day ever, with estimates that it will rack up over $3 billion in sales. There were some outages, including Target’s site briefly midmorning. An alert said high traffic was causing delays,” according to Mae Anderson of nbcnewyork.com.
Truthfully my daughter has been on line since Thanksgiving planning her purchases for the season. No one is really waiting for Cyber Monday to shop and many deals were offered long before the day. Of course my Yahoo in-box was cluttered with emails from brands and retailers with on line sales trying to entice me to part with my money. The problem for them is I feel no sense of urgency to shop because there are going to be bargains available everyday till Christmas. So, if I don’t buy this one there will be another to take advantage of. If I feel this way how many other consumers feel this way also.
I do love on line Christmas shopping! It does make my life so much easier. Everything seems so much easier since the internet was born.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!