Does your homepage grab your users attention? Fashion brands are using the web and mobile to generate business sales in increasing numbers. In fact the biggest increases in sales is coming from these platforms. While many companies have deep pockets and can have sites built with all the bells and whistles, most small brands cannot. Many smaller brands must use shopping sites such as Shopify to create their websites. That doesn’t mean you can’t have a beautiful and effective website. In fact many of the templates are quite nice. I do however come across many brands who’s sites are outdated and difficult to understand. You can tell if your website is not doing the job by looking at google analytics and seeing your bounce rate and time spent on your site. Of course the final arbiter is sales.
First impressions on your site are critical . Customers attention span is short so engaging them quickly is key. There are many aspects to a company’s homepage that impact whether or not a user has a great first experience.
These elements can be broken down into three simple elements:
The homepage is your company’s virtual receptionist, and, in many cases, gets the most traffic of any of your website’s pages. Ideally, your homepage design needs to:
Educate your visitors
Convert browsers into buyers
Remember fashion is a visual business so a home page should be attractive. Do not skimp on good photography. You want your product to look amazing on your page. Typography according to dictionary.com is the general character or appearance of printed matter. Typography can be quite influential on visitors to your site, and can have a positive effect when done correctly. The first thing that typography does is draw people in and express a general feeling about the content that a user is about to read.
A good website clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.” It should also be easy to understand and navigate. Many websites are so confusing that a customer loses patience and moves on.
Conscientious design can help your company make a splash with your website’s viewers, and lead them down the path towards becoming loyal followers of your brand and buyers of your product. So make sure it grabs your audiences attention.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!