That’s Your Fashion Website? Really?

By Maria Pesin | Fashion

Dec 21

This weekend I was at the Palisades Mall in Rockland County, NY.

It’s one of the largest malls in the US, so you’d think they get lots of traffic, no?

Especially since it is getting so close to Christmas.

Like most people, I was there shopping for presents.

However, the mall was not especially busy. Maybe it was because it snowed that morning, but the roads were pretty clear. In my neck of the woods it takes more than a bit of snow to slow people down.

While there I stopped by a one of the jewlery store chains to buy a necklace for my daughter.

The sales clerk was very helpful and friendly, and we got to talking about business (my favorite subject).

She had been working there for 3 years and was a commissioned salesperson. She said her first year was killer, but the following ones had been lackluster, at best. She attributed this to people shopping on line and not coming into the store like they used to.

And here’s the truth.

I myself I had bought 7 gifts on line that day, and only one in a store.

This is the new reality.

Since most on line stores are offering free shipping and make shopping so easy, who wouldn’t want to just shop on line?

So, if this is the new reality why wouldn’t all fashion brands have a kick ass website?

Believe me some don’t.

This is more than perplexing. Lots of companies big and small skimp on their sites, and I just don’t get it.

When you consider that, at the very least, your webiste is your calling card, and at its best a very lucrative selling platform it just makes no sense.

Considering these days it doesn’t take a fortune to make one you should absolutely have the best website money can buy.

It is imperative for every business to have a website.

The more professional your website is, the more advantages you can gain.

Think of it as a store without the rent.

The more interesting and engaging the better your sales will be.

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About the Author

Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!

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