Why a Lonely Website is Inexcusable For a Fashion Brand

By Maria Pesin | Business

Nov 28

When the internet first came out you could pretty pretty much sit on your hands, and people would find you.

But that’s not the case anymore.

Nowadays, there are so many websites that yours can easily get lost in the noise.

One of the problems I consistently see with new entrepreneurs is that they put up a good website and do nothing to get the word out. They believe people will find them because their idea is good or their product is great. It’s a kind of magical thinking that produces nothing.

You see, it just doesn’t happen.

That’s where marketing and advertising come in; if you aren’t going out of your way to get yourself in front of an initial target audience, you’re going to lose out. That gorgeous site you invested time and money in is going to sit in the dusty back corner of the Internet gathering furballs and cobwebs.

Why does this happen? Many times it is because new entrepreneurs don’t know what to do. They know they should do something but aren’t sure how to approach it. Or they do something but not consistently enough to make a difference.

Often new entrepreneurs are reluctant to invest much money in marketing.

Most business start ups have limited funds. There are lots of things they need to spend money on and marketing doesn’t always seem like a must.

However, you have to remember that without sales you have no business. So marketing isn’t a maybe down the road expense but rather an investment in your business. The more effort in terms of time and resources put into it that you invest, the better your sales will be.

If you don’t put an ample amount of money into your marketing plan, it isn’t going to work. That doesn’t mean you have to go crazy, but it does mean you should earmark funds from your budget for this function. Selling directly to your customers on your website is a terrific way to build brand loyalty and create a customer base. The margins are pretty great too.

It can be frustrating to work so hard getting your business ready and your website live only to get no sales, so make sure you market your efforts intelligently and watch the sales roll in.

Need help? Contact me now.

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About the Author

Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!

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