Monthly Archives: December 2014

Dec 08

Why a Startup Venture Needs a Business Plan

By Maria Pesin | Business , Fashion

It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she doesn’t believe in them. She feels that you cannot really know what your first year sales are going to be until you are actuallyin business. Is she right? While I agree with this reasoning that you cannot really know I still strongly believe a business plan is essential. Maybe she was lucky in that she didn’t need one. However most entrepreneurs do. Business plans are a map that you put together to figure out what steps you need to take in order to be successful in your journey. Would you start a trip without directions on how to get there? So why would you undertake a new business without a plan on how to achieve your goals? As a new business wouldn’t it make sense to do everything you could to raise the odds for success? One of the great things about putting together a business plan is that it forces you to answer questions that flesh out your business concept. If you look at a template for a good plan it will ask you questions about your vision, your customer, expenses, mission statement, product, and more. I work with many startups who find that the process of making a plan clarifies their concept and gives them a clear cut guide on how to proceed. They find that they save time and money and reduce mistakes. This is why making a business plan so valuable. Don’t take short cuts. Make a business plan and increase your chances of success.

Dec 03

The Fallacy of Multi-Tasking

By Maria Pesin | Productivity


multitaskingMC (1)

As a business owner and single mom life is pretty complicated. So in order to get as much accomplished as possible in the shortest amount of time I bought into the whole concept of multitasking. I proudly tackled projects and chores while taking calls, answering emails, keeping an open door policy for staff, and spending time with my children. Generally multitasking to the Nth degree. But am I really getting more done or in fact less?

 Gloria Mark PHD and Professor in UCI’s Department of information was quoted saying “we found (in her research) about 82 percent of all interrupted work is resumed on the same day. But here’s the bad news — it takes an average of 23 minutes and 15 seconds to get back to the task

Would I be better off letting calls go to voice mail, emails not being read and closing the door in order to have uninterrupted time to concentrate on the job before me?

According to John J. Medina Author of Brain Rules and a developmental molecular biologist. “Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time. At first that might sound confusing; at one level the brain does multitask. You can walk and talk at the same time. Your brain controls your heartbeat while you read a book. A pianist can play a piece with left hand and right hand simultaneously. Surely this is multitasking. But I am talking about the brain’s ability to pay attention… To put it bluntly, research shows that we can’t multitask. We are biologically incapable of processing attention-rich inputs simultaneously”.

Probably doing laundry when you are with your children is a good way to multitask as laundry is a low concentration activity and you can spend quality time with your son or daughter talking. They don’t need to be entertained all the time. What I do now is block out time and actually use my phone timer to where I allow uninterrupted time to focus on a particular job at a time. It is working for me and I accomplish more in a shorter time.  Think about working smart rather than working hard.