Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
By Maria Pesin | Business , Fashion
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked interesting. The salesperson gave me the information about the belts and I was ready to leave. Then […]
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By Maria Pesin | Business , Fashion , Vibe Consulting
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the second one after who is your customer. My new clients find this very hard to answer. Many times they can find the answer by shopping the stores […]
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By Maria Pesin | Uncategorized
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have than to go out and look for new ones to replace a buyer you already sell. Brand loyalty is often times the reason buyers choose one collection […]
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By Maria Pesin | Business , Sales
How much inventory should a new fashion brand carry? Well ideally nothing. However that is not always practical. When I had my first sales manager position and was responsible for placing production orders I always over ordered. I remember my first season we had two sweater groups. Once sold out right away and the […]
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By Maria Pesin | Training
How to Create Accurate Goals20 minute online course on how to accurately create goals. Download
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By Maria Pesin | Resources
Launch Your Collection LLCRaleigh, North CarolinaWebAboutLaunch Your Collection helps fashion start-ups to develop, launch, and grow their apparel brands through purposefully crafted launch packages that follow our signature 5-step launch process.Branding Services:Branding Guide & WorkbookCustom Logo DesignMood BoardColor PaletteBrand Style GuideCustom E-Commerce Website DesignCustom E-mail SignatureCustom Business Card DesignCustom Social Media Channel Graphic DesignSpecial Offer: […]
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By Maria Pesin | Business , Fashion , Sales
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and many companies feel they do not do well at a show. They are expensive both in time and money. New lines get poor placement at shows and […]
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By Maria Pesin | Vibe Consulting
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your business. They not only sell stores and take orders, but, they give you market information, such as: what is selling in the stores, what is trending, and […]
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By Maria Pesin | Resources
325 W 38th St rm 1602NY, NY. 10018WebAboutDeveloping and producing fashion products is a complex and risky process.Just like a puzzle, it involves many different steps and parts that must come together perfectly in order for your business to stand out and flourish.Yet, having the right partners and supply chain that you can count on […]
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By Maria Pesin | Training
How to Increase Traffic to your Website20 minute online course on how to increase traffic to your website. Download
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