Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
By Maria Pesin | Vibe Consulting
What do I do now? This is the refrain being said all over the world, especially in the fashion industry. The Corona virus is hitting us hard. With many businesses unsure of what to do. Let’s face it. Fashion is not a dire need. Masks are a need. Toilet paper is a need. Fashion is a want. Since retailers have closed shop […]
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By Maria Pesin | Vibe Consulting
Buying fashion on line has been popular for some time. For many brick and mortar stores it is a significant part of their business. I always advocate for creating on line stores for my clients. However, in the past retail stores still represented a larger portion of the business. Well obviously that is changing now. With most stores closed […]
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By Maria Pesin | Vibe Consulting
Can a business be both a wholesaler and a retailer? Well, yeah! In fact I recommend it. There are pros and cons to each but doing them together creates a synergy that can really grow your business. Selling retail can mean having in house parties like Mary Kay, Fairs, and Pop Up Stores and a website. For […]
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By Maria Pesin | Vibe Consulting
I find when speaking to possible new fashion entrepreneurs that they don’t always have a business plan. Or they do but it’s very basic. Starting a business before doing a plan is like putting the cart before the horse. The worse thing I see is when start-ups make samples before they make a plan. Business plans are […]
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By Maria Pesin | Vibe Consulting
Creating sales for your fashion brand is one of the key activities for an entrepreneur. Whether you are doing the sales yourself or hiring someone there are certain steps you need to take in order to insure your success. For the purposes of this article we will be discussing selling wholesale to stores, big and small. If […]
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By Maria Pesin | Resources
Green Light DigitalBased in Orlando, FloridaCEO: Dennis Lewis, COO: Tony Lewis WebAboutAt Green Light Digital we’re proud to help you craft, implement and share with the world the unique story that makes your brand sell and prosper. We are storytellers. We work with brands we love to help them craft powerful stories that connect on […]
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By Maria Pesin | Training , Vibe Consulting , Webinar
Looking to fund your company? This 15 minute webinar is your first step to raising your capital!
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By Maria Pesin | Training , Vibe Consulting , Webinar
Looking to get the word out about your company? This 15 minute webinar will get you on your way!
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By Maria Pesin | Fashion , Sales
How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine which ones. First, identify what your objectives are. What results are you hoping to achieve, and what buyers do you want to reach? The first step with […]
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