Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]Continue reading
Today officially marks the last day of 2019. We’re about to embark on a new decade full of promise and potential. New Year’s is a time of new beginnings and new aspirations. It is a time of reflection and contemplation. You might ask yourself, “Did I reach my goals this year? Are sales where I wanted […]Continue reading
Check out my latest podcast with Damian Mason, where I discuss my success path in the fashion industry from when I first started to where I am now. “Processes are important to all businesses…You have to evolve with how people and culture evolve” -Maria Pesin Click here to view my latest podcastContinue reading