By Maria Pesin | Business , Fashion , Vibe Consulting
Sometimes it’s hard not to get discouraged. Deliveries are delayed, samples come in wrong, stores are late making payment. Believe me, I know that sometimes things happen in my business that are out of my control and I also get discouraged. It’s just human nature. Running a business is not always smooth sailing and it […]
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By Maria Pesin | Business , Fashion
What does bootstrapping your fashion business mean? Bootstrapping is the act of starting a business with no money — or, at least, very little money. It certainly means starting a business without the help of venture capital firms or even significant angel investment. It means plowing back into the business the money earned from […]
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By Maria Pesin | Business , Vibe Consulting
If you are a Fashion Entrepreneur you must watch this interview with myself and Ben Gothard of Project Egg. Whether you are a newbie just starting your business or a savvy pro this is a video you will enjoy. Link here for the video
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By Maria Pesin | Fashion , Guest Posts
This article was written by Junaid Ali Qureshi for Vibe Consulting. Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development. Some of his current ventures include Progos Tech (an ecommerce development company) , Elabelz.com , Titan Tech and Smart Marketing . Trends contribute to ecommerce development. The […]
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By Maria Pesin | Business , Fashion
Coaching sales people is very different from managing them or training them. With training you are using instruction and teaching to make your sales people proficient in selling. In managing them you are directing and controlling their actions. However with coaching you are helping employees become more effective — and supporting and involving your employees in the […]
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By Maria Pesin | Business , Fashion
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked interesting. The salesperson gave me the information about the belts and I was ready to leave. Then […]
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By Maria Pesin | Business , Fashion , Vibe Consulting
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the second one after who is your customer. My new clients find this very hard to answer. Many times they can find the answer by shopping the stores […]
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By Maria Pesin | Uncategorized
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have than to go out and look for new ones to replace a buyer you already sell. Brand loyalty is often times the reason buyers choose one collection […]
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By Maria Pesin | Business , Sales
How much inventory should a new fashion brand carry? Well ideally nothing. However that is not always practical. When I had my first sales manager position and was responsible for placing production orders I always over ordered. I remember my first season we had two sweater groups. Once sold out right away and the […]
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By Maria Pesin | Training
How to Create Accurate Goals20 minute online course on how to accurately create goals. Download
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