By Maria Pesin | Digital Marketing , Productivity
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an old-fashioned way? If snail mail is as outdated as everyone says it is, why don’t we just write up emails? Even more interesting from a sales perspective: […]
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By Maria Pesin | Business , Fashion
Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always done properly before an entrepreneur starts their fashion business. I am not saying you need to spend months on this. I am saying that you must flesh out your idea fully. […]
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By Maria Pesin | Business , Fashion
Fashion Business Start Ups – Tip number 10 – The importance of cash flow. What is ‘Cash Flow’? According to Investopedia.com “Cash flow is the net amount of cash and cash-equivalents being transferred into and out of a business.” Controlling cash flow is of vital importance to the health of a business. Not having cash can keep […]
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By Maria Pesin | Business , Productivity
Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting with fashion business owners. Well, last night (at 10pm) a client called me to ask what to do about an employee who was very rude to her. […]
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By Maria Pesin | Business , Productivity
Improving your time management skills will make big improvements to the growth of your business. It is the difference in being productive and not. Remember the 20/80 rule. Which means 20% of your activities brings in 80% of your results? Using this rule when planning your activities will aid you in growing your business. Let’s face […]
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By Maria Pesin | Business , Digital Marketing , Vibe Consulting
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even before you saw the logo? Or saw a store and started singing the jingle in your mind? That is due to their unrelenting efforts to stay true […]
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By Maria Pesin | Business , Fashion
Starting a clothing brand is not for the fainthearted. There is much to do especially when you consider that you have no structure to begin with and you have to create an entire business from scratch. These days it is even more challenging. Because getting stores and direct customers to buy a new brand is […]
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By Maria Pesin | Fashion , Productivity
First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS ( costs of goods sold) and the net sales of your product. This is an important metric for your business as this will have a direct impact on your bottom line profitability. That is why […]
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By Maria Pesin | Business , Digital Marketing
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You can have a great item but a bad photograph and it will kill the sale. Likewise a great photograph and a mediocre style and the sales take […]
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