By Maria Pesin | Business , Fashion
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is my customer. Bad answer. While you can sell everyone, you cannot design and market to everyone. Knowing and understanding who your customer is, is one of the reasons why exceptional companies […]
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By Maria Pesin | Business , Fashion
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition of Startup capital refers to the money that is required to start a new business, whether for office space, permits, licenses, inventory, product development and manufacturing, marketing […]
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By Maria Pesin | Business , Fashion
Never give up! That is tip number three! It’s very easy to get discouraged in this business. It does not have ease of entry and you might fail miserably before you see success. But, if you learn from your mistakes and keep on keeping on till your line is so great it sells out quickly […]
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By Maria Pesin | Business , Fashion
Are you the person that always wanted your own fashion business, and dreamed of it your whole life? You know this is what you want to be doing but it still is just a thought and you keep putting it off. Well, you know the old saying. Don’t just sit there — do it! It’s […]
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By Maria Pesin | Fashion , Productivity
This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients. Many entrepreneurs have what I call the bright shinny penny syndrome. They hear of something and they want to try it. Maybe it is a fashion or trade show, or a marketing idea. […]
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By Maria Pesin | Business , Fashion
I speak to a lot of business owners. They start out gung ho and ready to conquer the world. But after a year or two they aren’t getting much traction and they don’t know what to do. They feel stuck and sometimes are ready to throw in the towel. It is easy to get frustrated […]
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By Maria Pesin | Business , Fashion
I have decided to blog once a week with business tips for fashion start up businesses. Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 – Networking I believe it isn’t necessarily who you know but who you […]
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By Maria Pesin | Business , Fashion
So many entrepreneurs but not enough money to get started in the fashion business of your dreams. But, what if you can start with $10,000 or less? Would that work? For many people that would. So how would you begin? First don’t quit your day job. At least not until you business earns enough money […]
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By Maria Pesin | Business , Fashion
In order to have a successful fashion business you have to make a profit. Depending on your goals you will determine how much profit you feel you need to in order to be successful. So what are the 5 ways to increase your chances of success. First step is to have a kick ass product […]
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By Maria Pesin | Business , Sales
One of the biggest issues facing fashion brands today is sales! Or lack there of. Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution. The fact that you don’t need to keep them on payroll and only pay […]
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