By Maria Pesin | Vibe Consulting
Thing about your career after the crisis is over? Watch this video with marketing guru Dennis Lewis and Maria Pesin, CEO of Vibe Consulting. Listen to their opinions as they discuss the opportunities in the crisis? How you might redefine your career.
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By Maria Pesin | Vibe Consulting
Running your business from Home is not only something you need to do in during the current crisis, but also once you do it you may never go back. I started my consulting business 6 years ago. When I first started my business I worked from home. As I have grown my company I have considered getting […]
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By Maria Pesin | Vibe Consulting
What do I do now? This is the refrain being said all over the world, especially in the fashion industry. The Corona virus is hitting us hard. With many businesses unsure of what to do. Let’s face it. Fashion is not a dire need. Masks are a need. Toilet paper is a need. Fashion is a want. Since retailers have closed shop […]
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By Maria Pesin | Vibe Consulting
I find when speaking to possible new fashion entrepreneurs that they don’t always have a business plan. Or they do but it’s very basic. Starting a business before doing a plan is like putting the cart before the horse. The worse thing I see is when start-ups make samples before they make a plan. Business plans are […]
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By Maria Pesin | Fashion , Sales
How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine which ones. First, identify what your objectives are. What results are you hoping to achieve, and what buyers do you want to reach? The first step with […]
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By Maria Pesin | Vibe Consulting
Why is this the perfect time to build a direct to consumer business? The Pandemic has changed the world. From the way we socialize to how we do business. Many fashion companies have suffered through these times. But some have seen the opportunities in the challenge and have managed to grow their businesses. When the […]
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By Maria Pesin | Vibe Consulting
Watch this podcast about how to get through tough times with Maria Pesin of Vibe Consulting and Sandra of Gitana Styling about how to get through tough times in business. Click here to listen to the podcast.
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By Maria Pesin | Vibe Consulting
Buying fashion on line has been popular for some time. For many brick and mortar stores it is a significant part of their business. I always advocate for creating on line stores for my clients. However, in the past retail stores still represented a larger portion of the business. Well obviously that is changing now. With most stores closed […]
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By Maria Pesin | Vibe Consulting
Can a business be both a wholesaler and a retailer? Well, yeah! In fact I recommend it. There are pros and cons to each but doing them together creates a synergy that can really grow your business. Selling retail can mean having in house parties like Mary Kay, Fairs, and Pop Up Stores and a website. For […]
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By Maria Pesin | Vibe Consulting
Creating sales for your fashion brand is one of the key activities for an entrepreneur. Whether you are doing the sales yourself or hiring someone there are certain steps you need to take in order to insure your success. For the purposes of this article we will be discussing selling wholesale to stores, big and small. If […]
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By Maria Pesin | Resources
Green Light DigitalBased in Orlando, FloridaCEO: Dennis Lewis, COO: Tony Lewis WebAboutAt Green Light Digital we’re proud to help you craft, implement and share with the world the unique story that makes your brand sell and prosper. We are storytellers. We work with brands we love to help them craft powerful stories that connect on […]
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