By Maria Pesin | Business , Productivity
Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting with fashion business owners. Well, last night (at 10pm) a client called me to ask what to do about an employee who was very rude to her. […]
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By Maria Pesin | Business , Productivity
Improving your time management skills will make big improvements to the growth of your business. It is the difference in being productive and not. Remember the 20/80 rule. Which means 20% of your activities brings in 80% of your results? Using this rule when planning your activities will aid you in growing your business. Let’s face […]
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By Maria Pesin | Business , Digital Marketing , Vibe Consulting
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even before you saw the logo? Or saw a store and started singing the jingle in your mind? That is due to their unrelenting efforts to stay true […]
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By Maria Pesin | Business , Fashion
Starting a clothing brand is not for the fainthearted. There is much to do especially when you consider that you have no structure to begin with and you have to create an entire business from scratch. These days it is even more challenging. Because getting stores and direct customers to buy a new brand is […]
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By Maria Pesin | Fashion , Productivity
First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS ( costs of goods sold) and the net sales of your product. This is an important metric for your business as this will have a direct impact on your bottom line profitability. That is why […]
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By Maria Pesin | Business , Digital Marketing
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You can have a great item but a bad photograph and it will kill the sale. Likewise a great photograph and a mediocre style and the sales take […]
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By Maria Pesin | Fashion , Guest Posts
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part in the Baselworld watch and jewelry fair, only adding to the increasing concerns that trade shows themselves are on a downward spiral. In a statement, the group […]
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By Maria Pesin | Vibe Consulting
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service” In other words who do you see as your competitors and what makes you stand out from your customers. I always tell new […]
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By Maria Pesin | Business , Fashion
Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often on branding. These days branding is of the upmost importance. Customers want to have an emotional connection to the brands they like. Branding means that everything you do from developing your […]
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By Maria Pesin | Business , Fashion
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is my customer. Bad answer. While you can sell everyone, you cannot design and market to everyone. Knowing and understanding who your customer is, is one of the reasons why exceptional companies […]
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