By Maria Pesin | Business , Fashion
So many entrepreneurs but not enough money to get started in the fashion business of your dreams. But, what if you can start with $10,000 or less? Would that work? For many people that would. So how would you begin? First don’t quit your day job. At least not until you business earns enough money […]
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By Maria Pesin | Business , Fashion
In order to have a successful fashion business you have to make a profit. Depending on your goals you will determine how much profit you feel you need to in order to be successful. So what are the 5 ways to increase your chances of success. First step is to have a kick ass product […]
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By Maria Pesin | Business , Sales
One of the biggest issues facing fashion brands today is sales! Or lack there of. Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution. The fact that you don’t need to keep them on payroll and only pay […]
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By Maria Pesin | Vibe Consulting
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – finding brand new ways to connect with their consumers. Many experts agree […]
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By Maria Pesin | Business , Fashion
Though I have had many successes launching and building multi million dollar businesses, I have had one failure. Sometimes you learn more from your failures than you do from your successes. Here is my story. I opened a shoe store in a very trendy town that had a lot of tourists as well as wealthy […]
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By Maria Pesin | Vibe Consulting
I know that if you are reading this you have always dreamed of having a fashion business. Yet, for some reason you went into another field. Maybe your parents talked you out of it or you just were afraid. Since it the idea has stayed in the back of your mind as something you really […]
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By Maria Pesin | Fashion , Sales
Independent sales reps are business owners just like you. While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company. If you think of them that way then you are more likely to have a successful partner ship with them. It […]
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By Maria Pesin | Sales , Vibe Consulting
I recently asked my audience what keeps them up at night in their fashion business. The overwhelming answer was sales. They either didn’t have enough or in some cases not any. They were at a loss on what to do next and felt stuck. There are many ways to grow your sales. The most important […]
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By Maria Pesin | Digital Marketing , Vibe Consulting
One of the big concerns for my clients has been building traffic to their website. Either they are just starting out or do not know where to begin. There are many reasons for that. Usually it is because there isn’t a consistent and compelling strategy. The following ideas will help grow you traffic. Work on […]
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By Maria Pesin | Business , Fashion
Let’s face it. Things go wrong. Especially when you are in the beginning stages. But, when things aren’t working out, and you are frustrated with your progress than it is hard to stay motivated. So what do you do? These are my 5 suggestions: Time to step back – You might need to step away […]
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