By Maria Pesin | Business , Digital Marketing
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You can have a great item but a bad photograph and it will kill the sale. Likewise a great photograph and a mediocre style and the sales take […]
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By Maria Pesin | Fashion , Guest Posts
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part in the Baselworld watch and jewelry fair, only adding to the increasing concerns that trade shows themselves are on a downward spiral. In a statement, the group […]
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By Maria Pesin | Vibe Consulting
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service” In other words who do you see as your competitors and what makes you stand out from your customers. I always tell new […]
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By Maria Pesin | Business , Fashion
Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often on branding. These days branding is of the upmost importance. Customers want to have an emotional connection to the brands they like. Branding means that everything you do from developing your […]
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By Maria Pesin | Business , Fashion
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is my customer. Bad answer. While you can sell everyone, you cannot design and market to everyone. Knowing and understanding who your customer is, is one of the reasons why exceptional companies […]
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By Maria Pesin | Business , Fashion
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition of Startup capital refers to the money that is required to start a new business, whether for office space, permits, licenses, inventory, product development and manufacturing, marketing […]
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By Maria Pesin | Business , Fashion
Never give up! That is tip number three! It’s very easy to get discouraged in this business. It does not have ease of entry and you might fail miserably before you see success. But, if you learn from your mistakes and keep on keeping on till your line is so great it sells out quickly […]
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By Maria Pesin | Business , Fashion
Are you the person that always wanted your own fashion business, and dreamed of it your whole life? You know this is what you want to be doing but it still is just a thought and you keep putting it off. Well, you know the old saying. Don’t just sit there — do it! It’s […]
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By Maria Pesin | Fashion , Productivity
This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients. Many entrepreneurs have what I call the bright shinny penny syndrome. They hear of something and they want to try it. Maybe it is a fashion or trade show, or a marketing idea. […]
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By Maria Pesin | Business , Fashion
I speak to a lot of business owners. They start out gung ho and ready to conquer the world. But after a year or two they aren’t getting much traction and they don’t know what to do. They feel stuck and sometimes are ready to throw in the towel. It is easy to get frustrated […]
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