By Maria Pesin | Business , Fashion , Sales
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and many companies feel they do not do well at a show. They are expensive both in time and money. New lines get poor placement at shows and […]
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By Maria Pesin | Vibe Consulting
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your business. They not only sell stores and take orders, but, they give you market information, such as: what is selling in the stores, what is trending, and […]
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By Maria Pesin | Resources
325 W 38th St rm 1602NY, NY. 10018WebAboutDeveloping and producing fashion products is a complex and risky process.Just like a puzzle, it involves many different steps and parts that must come together perfectly in order for your business to stand out and flourish.Yet, having the right partners and supply chain that you can count on […]
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By Maria Pesin | Training
How to Increase Traffic to your Website20 minute online course on how to increase traffic to your website. Download
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By Maria Pesin | Business , Fashion
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this business climate building a brand is essential to growing your business. I will never forget the time I was in a supermarket shopping for groceries. A mother […]
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By Maria Pesin | Business , Fashion
This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have studied this issue by looking at various successful designers who have built successful brands. I concentrated on the ones who dominate their markets. In their own words […]
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By Maria Pesin | Business , Fashion
How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you need to know how much money it will cost to get started. You may have an idea, but what you really need to do is create a […]
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By Maria Pesin | Business , Sales
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores and were doing well, but, not well enough. I felt strongly that sales should be more vibrant. Of course the sales team was contacting new possible stores […]
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By Maria Pesin | Business , Productivity
As ambitious people we are always looking to achieve more. Getting more done in a day definitely helps with that. The following are 10 tips to increase your productivity. Work in 90-minute intervals. Researchers at Florida State University have found elite performers (athletes, chess players, musicians, etc.) who work in intervals of no more […]
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By Maria Pesin | Business , Fashion
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost impossible to answer. It depends on your product and what you do to promote it. Of course you need to have a good salable line. Just because […]
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