By Maria Pesin | Business , Fashion
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost impossible to answer. It depends on your product and what you do to promote it. Of course you need to have a good salable line. Just because […]
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By Maria Pesin | Business , Vibe Consulting
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will find that your business is not as profitable as it could be. Also as Michael E. Gerber, author of The E-Myth Revisited: Why Most Small Businesses Don’t […]
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By Maria Pesin | Fashion , Sales
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP – Manufacturers Suggested Retail Price) for your fashion line should be? This is a question that comes up a lot with my clients. The answer is not a […]
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By Maria Pesin | Uncategorized
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes they find themselves working hard but not necessarily working smart. They do the things they enjoy but not necessarily the things that need to be done to […]
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By Maria Pesin | Uncategorized
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when you come to their site? They obviously know something. What they know is that someone who comes to their site is a potential customer. If a person […]
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By Maria Pesin | Business , Fashion
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to chance. Make sure you plan every aspect of your company and so that there is a synergy that creates your brand position. Here are the 20 do’s […]
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By Maria Pesin | Business , Fashion , Productivity
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is an especially big concern for new or smaller brands where they have not yet built a business with significant cash reserves. Most companies don’t ship every […]
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By Maria Pesin | Business , Productivity
Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful entrepreneur are as follows: Perseverance – Sir Winston Churchill once said, “Success is the ability to go from one failure to another with no loss of enthusiasm.” As an entrepreneur, you’re going […]
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By Maria Pesin | Uncategorized
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to map out their pr and advertising strategies. In the fashion industry there are times of the year when we promote. Christmas, back to school, spring season kick […]
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By Maria Pesin | Business , Fashion , Productivity
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject you? How do you even start? These are many of the questions my clients ask me. The truth is selling is not as hard as you think. […]
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