By Maria Pesin | Business , Fashion
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to chance. Make sure you plan every aspect of your company and so that there is a synergy that creates your brand position. Here are the 20 do’s […]
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By Maria Pesin | Business , Fashion , Productivity
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is an especially big concern for new or smaller brands where they have not yet built a business with significant cash reserves. Most companies don’t ship every […]
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By Maria Pesin | Business , Productivity
Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful entrepreneur are as follows: Perseverance – Sir Winston Churchill once said, “Success is the ability to go from one failure to another with no loss of enthusiasm.” As an entrepreneur, you’re going […]
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By Maria Pesin | Uncategorized
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to map out their pr and advertising strategies. In the fashion industry there are times of the year when we promote. Christmas, back to school, spring season kick […]
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By Maria Pesin | Business , Fashion , Productivity
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject you? How do you even start? These are many of the questions my clients ask me. The truth is selling is not as hard as you think. […]
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By Maria Pesin | Business , Fashion
Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and a wrong way. Finding someone takes time and you should meet with several before making a decision. Here are 5 things to consider before signing someone on. […]
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By Maria Pesin | Business , Fashion
Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top five “most trustworthy” sources of information on the internet. Because bloggers build a following during a long period of time and by producing interesting, quality images or articles, people begin to […]
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By Maria Pesin | Business , Fashion
It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she doesn’t believe in them. She feels that you cannot really know what your first year sales are going to be until you are actuallyin business. Is she […]
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By Maria Pesin | Business , Digital Marketing
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at it. I have many clients and they all rely on their website to bring in business and get their message out. That is why utilizing Google Analytics […]
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By Maria Pesin | Business , Fashion
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in business as a brand. The brand was relatively new and as I’m sure you have seen, celebrity brands are not always a slam dunk so matter how […]
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