Fashion Marketing and Product Development

By Maria Pesin | Business , Fashion

How does marketing effect product development?  According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily available to target consumers” The first step of marketing is to get to know and understand the customer so well that the product or service fits him and […]

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Marketing and The Fashion Industry

By Maria Pesin | Business , Fashion

Marketing in the fashion industry is the action or business of promoting and selling products or services.  In the classroom students are taught  the 4P’s of marketing; product, place, price, and promotion.  How these different parts intersect forms the marketing plan for a brand.  Having a marketing plan saves you time and money. Marketing planning […]

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50 Famous Fashion Quotes

By Maria Pesin | Fashion

  50 Famous Fashion Quotes: As Seen on Harpers Bazaar website.   “One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld “Before you leave the house, look in the mirror and remove one accessory.” —Coco Chanel I firmly believe that with the right footwear one can rule the world. —Bette Midler “I loathe […]

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Making Effective Sales Calls

By Maria Pesin | Business , Fashion

With the advent of emails many salespeople have given up on calling prospects.  Let’s face it, calling is hard.  It’s one thing if someone rejects you by not answering your emails.  It is another thing if they reject you over the phone.  However, it is a great way to reach out to someone.  There is […]

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