Starting your own fashion brand is exciting. You have dreamed of doing it all your life. Everything you have read says follow your passion. Since this is your passion you know you are on the right track. However, did you know that the majority of startups in the fashion industry are doomed to failure? So how do you put the odds in your favor? The following 3 steps when taken before you begin will increase your chances exponentially.
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Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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