In the fast-paced world of fashion, staying ahead means embracing the latest marketing trends. One of the most powerful tools at your disposal today? TikTok. With over a billion users
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- Author: Maria Pesin
How to Get Your Fashion Line into Boutiques & Department Stores
Breaking into the retail space is one of the biggest milestones for a fashion brand. Whether you dream of seeing your collection in high-end boutiques or displayed prominently
Mastering the CEO Mindset: How to Think Like a Business Owner, Not Just a Designer
When you started your fashion business, it was probably driven by passion. You love creating, sketching, and bringing beautiful designs to life. But if you want long-term success,
From Dreamer to Doer: How to Stop Overthinking and Take Action on Your Fashion Brand
So, you have a vision for a fashion brand. Maybe you’ve been sketching designs for years, fantasizing about seeing your pieces on the runway, or picturing your brand’s
The Ultimate Guide to Crafting a Stunning Fashion Mood Board
A fashion mood board is a powerful tool that brings your design vision to life. Whether you’re launching a new collection, branding a fashion label, or simply organizing
Fashion Business Growth Starts Here: Get Your Free Custom Market Research Report
At Vibe Consulting, we are committed to empowering fashion entrepreneurs with the tools and insights necessary to thrive in the competitive fashion industry. In line with this commitment,
Common Mistakes New Fashion Brands Make (and How to Avoid Them)
Starting a fashion brand is an exhilarating journey. It’s a chance to bring your creative vision to life, make a statement in the industry, and build a community
A Day in the Life of a Fashion Brand Founder
Launching and running a fashion brand is a thrilling, challenging, and deeply rewarding experience. Each day brings its own set of opportunities and hurdles, requiring creativity, strategy, and
Marketing in Fashion: A Guide for Fashion Entrepreneurs
Introduction to Fashion MarketingImportance of Marketing in the Fashion IndustryIn the dynamic world of fashion, marketing plays a pivotal role in driving brand success and connecting with target
Starting Smart: 10 Ways to Position Your Fashion Business for a Breakthrough Year
The start of a new year is a powerful opportunity to hit the reset button, reassess your goals, and chart a clear path toward success. For fashion entrepreneurs,
