Attracting the right retailers to stock your fashion brand is a step in scaling your business and expanding your reach, allowing your products to be seen by a
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- Author: Maria Pesin
From Founder to CEO: The Leadership Shift Every Fashion Entrepreneur Needs to Make
As a fashion entrepreneur, it’s easy to get caught up in the excitement of building your dream brand. At first, you’re the visionary—wearing many hats and juggling tasks
Behind the Seams: The Branding Moves That Turned GANNI into a Cult Favorite
There’s something magnetic about cult fashion brands. They don’t just sell clothes—they sell identity, aspiration, and an insider’s badge of cool. And no brand has nailed this formula
Why Some Fashion Brands Go Viral—and Yours Doesn’t (Yet)
In today’s digital world, going viral can feel like striking gold. One great post, one big influencer collab, or one compelling story, and suddenly—boom! You’re flooded with orders,
How Collaborations Can Skyrocket Your Fashion Business
How Collaborations Can Skyrocket Your Fashion Business In the competitive world of fashion, standing out isn’t just about having great designs—it’s about strategic partnershipsthat expand your reach, enhance your
Need Money for Your Fashion Brand? Here Are 5 Smart Funding Options
Starting a fashion brand requires capital, and choosing the right funding source can determine the pace and success of your business. While there are many ways to fund
How to Use TikTok to Grow Your Fashion Brand in 2025
In the fast-paced world of fashion, staying ahead means embracing the latest marketing trends. One of the most powerful tools at your disposal today? TikTok. With over a billion users
How to Get Your Fashion Line into Boutiques & Department Stores
Breaking into the retail space is one of the biggest milestones for a fashion brand. Whether you dream of seeing your collection in high-end boutiques or displayed prominently
Mastering the CEO Mindset: How to Think Like a Business Owner, Not Just a Designer
When you started your fashion business, it was probably driven by passion. You love creating, sketching, and bringing beautiful designs to life. But if you want long-term success,
From Dreamer to Doer: How to Stop Overthinking and Take Action on Your Fashion Brand
So, you have a vision for a fashion brand. Maybe you’ve been sketching designs for years, fantasizing about seeing your pieces on the runway, or picturing your brand’s
