These days a look book is crucial for a fashion brand. It has become the essential communication tool for marketing your company. If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection.
You can use your lookbook for everything from letting your buyers know what your new line looks like, to reaching out to editors to get entice them to feature you in the blogs or magazines. For something so important you must do everything you can to make it as effective as possible. So here are my 5 tips:
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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