Let’s start with a confession.
I don’t know how people shop on their smart phones.
How can they see anything on those little screens? I have a big screen and I still have trouble. However, my 24 year old daughter shops on her phone all the time as a major source of entertainment.
And obviously so does the rest of the country.
I just read this: “Compared to 2015, total e-commerce holiday sales increased by 10.43%. Meanwhile, purchases on mobile devices, or m-commerce, surpassed 30% in 2016.” According to Chain Store Age.
So what does that mean to us old timers who thought having a great website was good enough?
Well, it’s time to join the new reality and make sure your website is mobile ready. I understand that keeping up with technology is hard since the rate of change is accelerating.
But as we used to say “Be there or be square”.
So here are 6 useful tips that can help you meet the bar:
Most important of all – test, test and test some more!
Every day new phones, operating systems and updates go out, and sometimes they break things that used to work perfectly. Be sure to visit your website on your phone regularly, and if you see something that needs fixing, call in the calvary!
In today’s market, where 65% of the traffic is mobile, you just can’t afford to neglect your m-commerce strategy.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!