You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my merchandise to my end consumer?” There are 3 ways to go. You can wholesale your product to stores and have them sell to customers, you can sell direct yourself, or you can do both. Here are 6 ways to get your product to market.
There are pros and cons to each. Your financial situation and your marketing strategies need to be considered. Research each method thoroughly before making any decisions. After you make your decision put together a comprehensive, executable marketing plan to ensure your success.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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