You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and
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Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later
How Much Margin Should Your New Fashion Brand Include?
It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new
Should You Pay to Send Traffic to Your Website?
OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths
Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This
Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic
Is Fashion Customization Here To Stay?
Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric,
Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens?
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