Recently a fashion entrepreneur came to me and told me she wanted to start a new division for her company. She was struggling with her existing fashion business
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10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Concentrating On High Value Activities
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
How The Weather is Changing The Fashion Industry
Has spring arrived early? Well, it looks like it has. Winter started late and seems to be ending early. Yesterdays high temperature in NY was 77 degrees while
Why It Is Important To Hire A Lawyer With Fashion Industry Experience By David Colby
Why is it important to hire lawyer with fashion experience for your brand? Hiring an attorney with fashion business experience may be one of the best strategic decisions
Ralph Lauren: A Success Story by Nicole Caropolo
The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,
5 Tips for Persuading Fashion Boutiques to Carry Your Line
Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost
Creating A Modern Luxury Brand Experience
A friend and I were speaking today. She was telling me about a new company she discovered called Shinola Detroit. They started by opening a watch factory
