Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
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What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
How The Weather is Changing The Fashion Industry
Has spring arrived early? Well, it looks like it has. Winter started late and seems to be ending early. Yesterdays high temperature in NY was 77 degrees while
Why It Is Important To Hire A Lawyer With Fashion Industry Experience By David Colby
Why is it important to hire lawyer with fashion experience for your brand? Hiring an attorney with fashion business experience may be one of the best strategic decisions
Ralph Lauren: A Success Story by Nicole Caropolo
The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,
5 Tips for Persuading Fashion Boutiques to Carry Your Line
Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost
Creating A Modern Luxury Brand Experience
A friend and I were speaking today. She was telling me about a new company she discovered called Shinola Detroit. They started by opening a watch factory
Sales – It Takes Time
Sales – It takes time. I repeat the title because it is an important fact of life. I have run companies in the fashion industry for 25
15 Inspiring Quotes On Entrepreneurship
There’s something about quotes that we all find irresistible. Maybe it’s because they inspire us. There’s nothing like a great quote to get your revved up. Here
Why A Business Needs Goals
I have had many clients who start new businesses. I also have clients who already have businesses. When I have my very first conversation with them I
