How The Weather is Changing The Fashion Industry

By Maria Pesin | Uncategorized

Mar 10

Has spring arrived early?  Well, it looks like it has.  Winter started late and seems to be ending early.  Yesterdays high temperature in NY was  77 degrees while the historical  average is 47 degrees. Todays high is expected to be 75 degrees with 48 as the historical average.  Wow!  Last night I went out to dinner and actually ate outside on a deck overlooking the Hudson River.  There were women wearing flip fops and men in short sleeves.  It’s the beginning of March for goodness sake.

Are people out there buying spring?  I’m not sure but it will be interesting to see the March retail numbers when they come out.

The weather in this country has been very unusual for the past several years.  The seasons don’t start and stop at the same time they did before.  In fact clothing made for specific seasons shipped at certain times make less and less sense. Making wear now clothing that is shown by manufacturers closer to the shipping date seems like the next big trend.

This spring 2016, Matthew Williamson has launched his first buy-now-wear-now collection. This line follows last year’s announcement that he would be stepping away from the London runway. The designer also closed his Mayfair flagship and has decided to focus on a direct-to-consumer model.

Burberrys and Tom Ford both announced last month that they will be launching see-now/buy/-now collections.  In a press statement Tom Ford stated; “In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers is an antiquated idea and one that no longer makes sense,” Ford said in a release. “Our customers today want a collection that is immediately available . . . Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.”

This seems to be a trend and can certainly help with syncing fashion to the weather patterns.we

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About the Author

Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!

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