Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection. And maybe did a trade show or two. Many stores saw the collection and told you they liked the line. Yet many accounts did not place an order.
The following are 10 of the reasons why you didn’t get the order.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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