I have been to countless fashion trade shows and on both sides of the table. I have observed many companies doing it right. Unfortunately most do not do all they can to maximize their results. In order to ensure this expensive and time-consuming activity evolves into a well-managed, justifiable profitable function, the following 10 tips deserve your attention:
Some of these are common sense but not everyone does them. Trade shows are expensive to do. You should do everything you can to ensure the best results.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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