A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to chance. Make sure you plan every aspect of your company and so that there is a synergy that creates your brand position. Here are the 20 do’s and don’ts of branding your fashion company.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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