I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The margins are high. You can connect with you customer in a more intimate way and create a strong brand experience. Also you can really get a handle on what your buyer wants, needs, and what they say about your line. The education is invaluable for making your product even more relevant for your shoppers. What options can you consider?
These days it is very difficult to get a store to buy a new brand. By going direct to consumer you can develop your customer base so that when you are ready to sell to stores you have a history of success you can show the buyers.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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