I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a trunk show was a preview of a designer’s latest fashion collection at select clothing stores prior to its general distribution. Nowadays it could include any kind of an in store visit where samples are sent to a store for the salespeople to show the stores customers and take orders.
Trunk Shows are a time and money investment so of course you want to do everything you can to ensure their success. The following are 5 tips for how to have an awesome trunk show:
I like trunk shows for so many reasons, selling product, meeting your end customer, etc. But the best reason is to build brand recognition. Be professional in everything you do and make sure you do not disappoint a customer and not ship something they order.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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