You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have than to go out and look for new ones to replace a buyer you already sell.
Brand loyalty is often times the reason buyers choose one collection over another, and the reason your business will be their first choice. The lifetime value of loyal customers is far higher than non-loyal. Creating brand-loyal customers should be the goal for any business.
10 ways to build brand loyalty with your store buyers
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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