Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When a team’s sales figures are low month after month, it’s time to do some investigating.
By looking for these clues you can be enlightened to the problem.
Selling is an interesting job. It is not like making a line of clothes with clear tasks that have clear results. It is a job that required a person to be a self started. While a good salesman must have the drive and determination to succeed; even the best salespeople can get derailed. That is why you need to be involved and not leave your sales to chance.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!