Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; just don’t expect it to be an extended trip to the mall.”
I know we love the glamour and excitement we perceive being in the fashion business will bring. But it is a lot of hard work and sometimes a lot of disappointment before you can start to see success. Here are 5 things you should know before you start.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”-Coco Chanel
While it is a business, for many of us, it is still a passion. If you have the passion than go for it and fulfill your dreams!
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!