Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits build momentum that over time results in good health. That is the key word here…momentum. “Momentum is a leaders best friend. Sometimes it’s the only difference between winning and losing,” John C. Maxwell.
Which brings me to the 5 things you should do every week to grow your business. Trust me you do these things and they will make a difference in your business. Some of these are no-brainers. But, you would be surprised at how many people don’t do them. They say they don’t have time. They mean to but never get around to it. If you schedule these into your week and make them a non negotiable than you will see your momentum increase and your business grow.
Meet with your team once a week. I find Monday mornings the best. This is where you develop a synergy with your people. Inform them of everything that is going on. When your people feel trusted with the good and the bad it makes them feel more invested in the company. This is a great time to acknowledge individuals successes and also when someone has a challenge everyone can help solve it.
Contact a certain amount of new accounts each week. Come up with a number that works for you. It could be 10, 20, 50. But, you must decide on a number and stick with it. It could even be the same stores. But, till you open them or find out there is no way to do business with them keep calling.
When you reach out to new accounts do not just use e-mail. Reach out with email, phone calls, and mailers. You can use 2 of each strategy each week.
Call your top accounts each week to discuss how you are performing at their store. Develop strategies with them to increase sales. Some examples: Make sure they have your best sellers, switch out merchandise that is not selling, maybe offer a trunk show. This will help you deepen your relationship with your buyers.
Visit at least one store a week. Preferably an account you either do business with or want to. Find out how their store conducts business, what can you learn from their sales people and what can they learn from you. Meeting their customers will give you insight to what products their store may need. Knowing what sells and what doesn’t sell makes your product better which will grow your fashion business.
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Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!