Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop. Branding also informs. When you think of Ralph Lauren or Versace you know what to expect from each company. That is what good branding does.
The following are the 6 critical things your fashion branding must have.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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