Fashion Business Blog

Concentrating On High Value Activities

What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to

Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for

A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do

Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before

Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful

A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion

I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough?

Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is

Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top

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