OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths
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Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This
Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic
Is Fashion Customization Here To Stay?
Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric,
Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens?
Amazon Go and the Danger of Turkish Delights
My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are
Is Your Sales Team Up to Snuff?
Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for
The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read
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