A lot of emerging designers are very creative but have no clue about sales. They work really hard on their brand and their product but they are so intimidated by the sales process that they ignore it till the last minute. Then they realize “oh shoot, I have to sell this, what do I do now.” Unfortunately waiting till the end of putting together your line and then thinking about sales will most assuredly will hurt your fashion business. You need to be thinking about sales from the beginning to ensure that you actually have a viable business. These are the things you need to know.
A business without sales is a hobby. So if you want to have a viable business with solid profits learn everything there is to know about the selling process and have a plan to execute it.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
Please log in again. The login page will open in a new window. After logging in you can close it and return to this page.