Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You can have a great item but a bad photograph and it will kill the sale. Likewise a great photograph and a mediocre style and the sales take off. I have done a ton of business with catalogues such as Neiman Marcus, Bloomingdales, and Zappos and we can always tell from the photo if the item will sell well.
Unfortunately this is an area where most start ups spend the least amount on. I get it. Photography is expensive. However this is important to building your audience. Your photographs are the first thing people see of your product. And you know you don’t get a second chance to make a great first impression. Considering all the effort that you put into developing a great product. Does is it make sense to skimp on photography?
The following are the things that go into good photography:
While you can spend thousands and thousands of dollars on good photography no one has deep pockets. You will need to stay with in what you can afford. Just remember this is a place where it makes sense to devote a decent amount of your budget because this is an important part of building your business.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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