Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often on branding. These days branding is of the upmost importance. Customers want to have an emotional connection to the brands they like.
Branding means that everything you do from developing your logo to customer service is in alignment with your brand DNA, There is a reason why this works.
Think McDonalds…wherever you are in the world you can expect McDonalds will have the same look and feel and food as the one in your neighborhood. You know what to expect. That is the same with your brand. Loyal customers know what to expect and therefore are comfortable buying again and again.
Ultimately having a powerful brand strategy will create sales and revenue for your business. If your branding is good your results will be good and your profits will soar.
So what do you need to do in order to build your brand?
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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