What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A fashion market director is at the forefront of the fashion industry, ensuring that products reach the consumer and that the company’s brand is managed appropriately. Their first step is to determining the demand for their products. They analyze how they fit in the market and how they compare to their competitors. They identify the demographics and psychographics of their brands potential customers. They are constantly researching the market to keep current with their customer and communicate their research to the merchandisers and designers of the brand.
Marketers put their hands on many of a companies activities.
Not all brands have Marketing Managers. Many fold these activities into the head of sales responsibilities. However in today’s competitive market, employing a top marketing expert will help to keep your company competitive.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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