Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is no longer the case. As business at retail gets tougher the shows are not as successful for manufacturers as they used to be. That requires you to pull out all the stops to insure you do well.
I still find brands doing little or nothing to market their booths. Yes, many make them pretty. They have line sheets and swatch cards and maybe a look book too. However without the sales and marketing component in place you basically are crossing your fingers and hoping for the best. And that never works. So here are the 5 steps I suggest.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!