One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality. I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs work, I always tell the truth.
As the saying goes, Praise makes you feel good but critique makes you better.
The clearest way to know is if customers are buying it. Consumers vote with their wallets. The more sales you are doing the better your brand is. Of course if they are returning it to the store because the quality is poor or the fit is bad then it doesn’t matter how good sales are.
How do you know if your fashion brand is really good if it is a new company? Here are 3 ways to find out.
Many times your initial product will need tweaking till it’s right. Researching, studying, and testing the market will give you valuable information and will assist you in making your brand really great. Very few companies open up with a slam dunk and need a few seasons to get their line to be amazing. And, in this day and age your line really needs to be superior to be successful.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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