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Restoration Hardware Just Sent Me A 5LB Book

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I just received in the mail several catalogs packed together – 13 to be exact.  Between the paper and the postage it must have cost a fortune.  And it’s not like I have ever ordered anything from them.  It is hard to understand how this kind of marketing pays off.  Yet their earnings have increased significantly over the last 3 years.  They must be doing something right.  I love the product, though it is a bit expensive.  Their customer service is top-notch.  And their catalogs are as nice if not better than any decorating magazine.  This is a company to watch and see if we can’t learn something.

About the Author Maria Pesin



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