Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?
Snapchat has been one of the top social media platforms used worldwide, and it doesn’t look like it’s going away anytime soon with over 150 million daily users, according to Business Insider.
The basis of Snapchat is simple. You can send a video or picture that can only be viewed for ten seconds or less. Sounds pointless right? Wrong!
When you use your Snapchat as an ad, it can work as a sneak peek into your fashion brand. If a person sees a picture for just a few seconds, it can spark their interest enough to look it up and shop your products.
It’s the perfect teaser. Just by taking a ten-second video, you can make an announcement with a bit of visual that will excite the viewer and keep them curious, and coming back for more.
The power of Snapchat is that it has the ability to give people a quick peek into your business, and what you have planned for the future, without getting bored from lengthy captions for a picture. It combines the to-the-point aspect of Twitter and the visual appeal of Instagram.
People can also “snap” a message or photo back to you to show their excitement, increasing the communication and feedback from shoppers.
Promoting your Snapchat can be as easy as listing it on your website, adding it to your business cards or contributing to the public fashion stories that can be seen by worldwide users. Stories can be viewed for 24 hours, making it a great way to tease an announcement such as an upcoming line or show.
There are so many social media outlets out there, but don’t let them intimidate you. Learn the ins and outs of them and how to use them to your advantage.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!