I am of the belief that no you shouldn’t. This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice.
Now that I have said that, there are some of you that won’t listen. You have a burning desire in you to do this, so by hook or by crook you are opening your own brand. Far be it from me to discourage you from following your dreams. So here are some suggestions.
While it may be near impossible, it isn’t truly impossible. People like Ralph Lauren, Steve Madden, and Sara Blakely started their businesses without prior knowledge and have gone on to have major success. So if this is something you are destined to do, I hope you will take some of my suggestions to aid you on your path.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!