Fashion is an embodiment of stories – narratives entwined within stitches, seams, and style choices. At its core, storytelling in fashion transcends the superficial; it’s a vehicle that
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A Guide to Creating a Successful Influencer Collaboration for Your Brand
In today’s digital era, influencer collaborations have become an integral part of a brand’s marketing strategy. The power of influencers lies in their ability to connect with their
Fashion Forward: 20 Tips for Starting a Successful Fashion Business
Starting a fashion business can be thrilling, like finding the perfect pair of shoes in your size on sale. But it’s important to remember that there’s more to
Proven Strategies to Drive Sales for Your Fashion Brand
So, you’ve got a fashion brand and you want to make some serious sales? Well, my dear entrepreneur, you’ve come to the right place. Buckle up and get
10 Tips for Attracting the Right Customer to Your Fashion Brand
As a fashion brand, attracting the right customer is crucial to the success of your business. You want to ensure that your brand message, values and aesthetics are
Partnering with Influencers to Create a Stronger Fashion Brand Identity
Fashion is all about staying ahead of the curve and making a statement. But how do you get your brand to stand out in a sea of LBDs
How To Organize Your Fashion Business For Success
Organizing your fashion business is key for success. As a consultant in the fashion industry I work with many start ups and small businesses to help them launch
5 Habits of Highly Successful Fashion Entrepreneurs
Being an entrepreneur and running your own business is very challenging. It is easy to get bogged down in the minutiae of managing things. You spend whole days
What The Heck Is an NFT and How Can I Use It In My Fashion Business?
An NFT is a Non-fungible Token. How’s that for an explanation that doesn’t explain anything? What is a non-fungible token? According to Investopedia: “Non-fungible tokens (NFTs) are cryptographic
Starting a Fashion Business In 2022 – The Unvarnished Truth
Recently a fashion entrepreneur came to me and told me she wanted to start a new division for her company. She was struggling with her existing fashion business
