OMG What Do I Do Now? Running Your Business During Quarantine

What do I do now?  This is the refrain being said all over the world, especially in the fashion industry.  The Corona virus is hitting us hard. With many businesses

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When Should a New Fashion Brand Start a PR Campaign?

  When should a new fashion brand start a PR campaign?  This is a question that comes up with a lot of my start up clients.  While there

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