As a fashion brand, attracting the right customer is crucial to the success of your business. You want to ensure that your brand message, values and aesthetics are
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Partnering with Influencers to Create a Stronger Fashion Brand Identity
Fashion is all about staying ahead of the curve and making a statement. But how do you get your brand to stand out in a sea of LBDs
Starting a Fashion Business In 2022 – The Unvarnished Truth
Recently a fashion entrepreneur came to me and told me she wanted to start a new division for her company. She was struggling with her existing fashion business
Do You Have What It Takes To Have A Successful Fashion Brand?
Do you have what it takes to have a successful fashion brand? Starting your own fashion brand is risky. You put a lot of your own money into
10 Critical Mistakes Fashion Designers Make
Being aware of the critical mistakes fashion designers make and avoiding them will raise your chances of being successful in your business. Being a fashion designer is not
Is Your Fashion Business Thriving or Surviving?
Thriving or Surviving, what is your business doing? I am always networking and meeting new people in the fashion industry. Many of which are looking to become my
Choose The Right Trade Show For Your Fashion Brand.
How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine
What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
New Year-New Decade of Promise
Today officially marks the last day of 2019. We’re about to embark on a new decade full of promise and potential. New Year’s is a time of new
The Secret of Selling Without Feeling Sleazy
I find most new fashion entrepreneurs are afraid of selling. They feel selling is sleazy. So much so that they spend lots of time working on their
