Fashion Line Success – Do You Have What it Takes?
Starting your own fashion brand is risky. You put a lot of your own money into it and lets face it, it might not be successful. So how do you know if you have a better than average chance of making it? Well, obviously you need to have a good product. But, do you also have the characteristics you need to be successful? And what are they? In my experience the following are essential traits to have or at the very least cultivate.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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