You’ve dreamed of being in the fashion business your whole life. But, things happen and you never did it. Maybe your parents talked you out of it and into accounting because they thought it was safer. Or you lived far from any city with a fashion center or you just didn’t know how to get started.
Well, now your ready. You have an idea that you think is great and you are ready to pull the trigger. My first recommendation is to find an expert in the field that you trust to help you navigate the waters. You can waste a lot of time and money doing things that do nothing to enhance your business.
Next steps would be to find sample and production people to make your product. My suggestion is you find a made in America company which will shorten your production and sample time.
The quickest and easiest way to start a fashion business is to sell direct to consumer. Sell either through in home presentations, websites, or your own store.
Obviously getting into the business is more complicated then what I have explained here. But in order to do things fast and streamlined involves cutting out certain steps that will make a difference.
Making in America saves long shipping time as well as sample development time. If you buy fabrics and trims locally that will also save you time. Selling direct to the consumer eliminates the long process of finding sales people who will then have to take time selling to retailers. As you can see many months can be saved by following these ideas.
One important activity you cannot avoid, but can do at the same time as you do everything else, is marketing. If you don’t market aggressively customers won’t know you exist and you will not create sales. So don’t skip this important part.
Remember “Nothing is impossible; the word itself says ‘I’m possible!'”-Audrey Hepburn
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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